An accomplished Chief Marketing Officer (CMO) with over 20 years of expertise in the motorsport television industry, Eric has a stellar track record in brand management, audience engagement, and digital transformation within high-octane motorsport environments.
As CMO, he leads strategic marketing initiatives, overseeing the marketing, communications, and creative teams to drive viewer ratings, brand loyalty, and the overall development of the RBF initiative. Eric excels in developing and executing integrated marketing campaigns that leverage cutting-edge technologies and data analytics to capture and retain a global audience and future patrons.
He is adept at enhancing brand visibility through innovative content strategies, sponsorship activations, and social media engagement. Eric’s ability to build strong relationships with stakeholders, coupled with his passion for motorsport, fuels his commitment to driving growth and awareness on a global scale.
His strategic vision and leadership have led to many worldwide productions, making him an invaluable asset in the competitive landscape of the motorsport world, the overall development of the Renaissance at Bader Field, and the future of Atlantic City.